Showing posts with label Pride. Show all posts
Showing posts with label Pride. Show all posts

Monday, 30 March 2009

'The A Loop Theory' - Asaviour & DJ IQ (album review)

‘The A Loop Theory’ is the Yin to ‘The Borrowed Ladder’s Yang. Asaviour’s earlier album almost saw him ‘do’ the UK Hip Hop thing and that’s out of his system he’s freed himself from the constraints of expectation and tradition. And let’s not forget DJ IQ, they’ve both spurred each other on to create something that doesn’t sound exactly like Hip Hop but that is outrageously Hip Hop – y’ know, how Roots Manuva does.

Synth basses and soaring violins sit side by side as the drums swing merrily with perilously little amount of quantization. With production styles like this IQ and Savvy have pretty much created something new in Hip Hop. Tracks like ‘Scientists of Sound’, ‘Uber Groovement’, ‘De Ja Vu’ and ‘Golden’ are more along the jazz line of things – akin to some of IQ’s older work. ‘Hustle and Hope’ which features Pride, Kyza and TB will please the grime fans whereas ‘Complicity’ featuring Kashmere is probably as close as this LP comes to traditional Hip Hop, despite its screaming guitar licks. This is next level stuff.

Lyrically Asaviour comes ridiculously correct and in his laid back manner he lays out visions of grandeur and authority. It’s all in his confidence: “S.A.V.V.Y? ‘Cause I have t’/ Fools can’t beat me now or thereafter/ Numerous master plans this bredder thinks faster” is how he opens ‘No Days Off’. Elsewhere certified spitters Sir Smurf Lil, Dubbledge and Verb T feature as well as the ones previously mentioned. Graziella and Thabo also lend their dulcet tones.

Whether you’re content with Hip Hop how it is or tired with where it’s got you need to get a copy of this album. Wherever you are in the world you need to be in tune to Asaviour and DJ IQ – no one does it like this. The album is our now on Saving Grace Music and can be bought at a good variety of music outlets.

Monday, 2 February 2009

Asaviour Interview

"When I hear the words UK Hip Hop I can’t lie; the thought of unfinished beats, raps about rapping come to mind…"

Asaviour has been on the rise for a few years now and his forthcoming LP 'The A Loop Theory' will surely cement him a place at the top of the UK Rap pile. Here he is talking about his past, Lowlife, who he's worked with and which tracks off his new album with DJ IQ are his favourites:

Certified Banger: Yo Asaviour! You’re gearing up for a new release but before we get into that, for those who have kept their ears closed over the last 3 or 4 years, can you give us a quick history of Asaviour?

Asaviour: First appeared on Jehst’s ‘Premonitions’ EP, worked with artists like Konny Kon and Strategy, featured on a track by Jehst called ‘People Under the Weather’, worked with a number of artists like Yungun, Kyza, DJ IQ, Dubbledge, Micall Parkinsun, Verb T, Ghost etc. Dropped an EP called ‘Savoir Faire’ on Lowlife Records. Then released the single ‘Money in the Bank’ REMIX backed with ‘The Homecoming’ on YNR Productions, followed that up with a debut LP on Lowlife records called ‘The Borrowed Ladder’, released a series of mixtapes called ‘Play 2 Win’ and I’m about to drop a new album alongside DJ IQ called ‘The A Loop Theory’. There’s a few different records in between all that but… you get the idea!

CB: So, what is it that you’ve got coming soon? Tell us a bit about that:


Asaviour - 'Lust Letters' (The remix) - Taken from the Play to Win 2 MixCD
Asaviour - 'Sucker or Savvy Revisited' - Featured on the Play to Win 2 MixCD - Taken from the forth coming Album 'The A Loop Theory'
Asaviour - 'The Aim' - Taken from the Play to Win 2 MixCD

Monday, 12 January 2009

'The A Loop Theory' Coming Soon!

Here's an album I'm truly looking forward to this year (hence the advert above): Asaviour & DJ IQ's 'The A Loop Theory'. The press stuff says lots of things including this:

"'The A Loop Theory' is a collaborative project between Asaviour & DJ IQ who has combined both their production skills with an album of epic proportions to create an eclectic sounds cape rooted in Hip Hop but incorporating Soul, Funk, Electronica, Rock, Jazz, Blues, Grime, Dubstep and R&B.

'The A Loop Theory' boasts a staggering list of guest vocals from, Kashmere, Kyza, Pride, TB, Dubbledge, Graziella, Thabo, Jehst and Verb T."

Look out for an exclusive interview coming soon to Certified Banger and visit the Saving Grace Music website to keep up to dat.